Card Design Guide
Make sure you include all the important information on your business cards. While it might be tempting to go extremely minimal and include only a few details, make sure you give the reader everything they need to know about you and how to contact you. Get creative with your business cards as well. Add a little flair by including your logo, a photo perhaps; it is totally up to you when it comes to the overall card design. Some common elements found on business cards include but are not limited to the following:
Your company name: No need to go too much into this, but make sure to include the name of your business name. And choose a font style that will stand out and is consequently aligned with your brand essence for your business cards.
Your name: Of course your business cards need to include your name--that's the most important part! Make sure to include your full name if it's relevant to the service or product you provide. Obviously, if you are going for a more generic card for your entire company, leave this part out of the card design. Usually though, most business cards contain the person's name in the design.
Your company logo: Having your company logo clearly visible is crucial. This should immediately grab the person's attention and make them associate the business card with your brand and company. A logo really can go a long way as far as making the card design pop! If you don't currently have a logo, we also have tools to help with logo design as well.
Your company tagline: Providing this isn't too long (which it shouldn't be), having a tagline accompanying your logo is a great way to give additional information as to what your company does. It's your brand message and should represent who you are and what you can do. Plus, it helps your business cards look and feel even more sophisticated.
Information about your service: any additional or key information about your service should be included if necessary. Perhaps your tagline says it all. If not, there is no harm in elaborating a little further elsewhere. Just make sure it doesn't clutter your business card.
A contact email: Make sure to include a relevant up to date contact email that is checked regularly.
Phone number: Including your phone number is mostly pretty standard on business cards. The key is to incorporate the number seamlessly into the overall design of the business cards.
Address: You may or may not need to include your address on your business card depending on your business. If it's a local business with a physical location, most definitely include your address, if not, it's up to you. Think about the benefits of having it vs. the cons of not having it. If there are no cons of not having your address on your card, leave it out. Less is more, and the less cluttered your business card appears, while maintaining all important information, the better.
Proper branding: Ensure your branding is consistent throughout. What font do you use on your website? What font do you use in your logo and tagline? Are they consistent across all social media and website platforms? If not, they should be. Your business card is no different. Try and have your typography, company logo, design styles, and color schemes consistent throughout.
Usually, simple typography works best on business cards, but this completely depends on your brand. The font style and choice for a tech company may be completely different from that of an artist, or creative company, so choose your typography carefully and in-line with your branding and style.
Make sure your business card is a good size for a business card also.